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An internet consulting firm, Information Systems Management Services or “Infosys,” was being formed in Connecticut, and needed to create an identity and marketing package that would reflect a sophisticated look for an upwardly mobile clientele. 

A simple triangulation of the “I” (by duplicating and overlapping) denotes a sense of self  actualization through professional collaboration. A spot varnish repetition of the brand identity on the portfolio added a sense of sophistication to the print material.