Fidelity Month is a grassroots movement established by Princeton University professor Dr. Robert George, which is intended to heal divisions and restore unity in our country through a return to living our lives in fidelity to God, our spouses and families, our communities, and our country. Dr. George asked TopDog to create an identity for this movement based on a myrtle wreath, which is a universal symbol of fidelity and love. TopDog helped create the identity mark along with marketing materials, design direction of its website and social media platforms.