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Southbridge Business Center

An economical sign program was needed for a mixed-use redevelopment project located along the Quinebaug River in the town of Southbridge, Massachusetts. 150 acres needed to be visually connected by a common theme so that visitors could navigate the confusing network of roads within the campus, but the developer had a limited budget.​ A circular leaf medallion, constructed from porcelain enameled steel, provides a durable + recognizable symbol that, coupled with vehicular drive-up directories and bold building identifiers,  help visitors find their way while setting a positive first impression. 

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